DaimlerChrysler's Chry s - ler Group is set to unveil a multi media marketing relationship with style maven Martha Stewart this week.
The partnership, hinted at in the April edition of Stewart's magazine, will connect Chrysler with all of Martha Stewart Living Omnimedia properties, including Web, radio, TV, print and events, sources said. Stewart will not appear in TV spots, but will participate in events nation wide linking the two brands.
April's Martha Stewart Living introduced a road-trip section sponsored by Chrysler.
The relationship is being coordinated by Chrysler's agency, PentaMark Worldwide, Troy, Mich., and Stewart's main shop, the Arnell Group in New York.