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Tina Brown’s four-month old Web venture, The Daily Beast, has yet to establish its business model, but the clock is ticking.
That’s according to a group of Beast staffers who gathered on Thursday (Feb. 12) for a panel discussion held in New York as part of the inaugural Social Media Week, which is being hosted by The Nielsen Media & Entertainment Group.
During the session, “Lunch with the Beast”–which did not feature Brown–Beast executives said that while the site has gathered steam in terms of building its traffic base since it’s launch back in October, it’s only just begun reaching out the ad community.
“We’ve been pretty cautious so far,” said Beast general manager Caroline Marks.
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