Dad Dresses Up as a Fairy Princess for His Daughter in a Touching Ad for Chase

4 new spots from Droga5 will make you laugh, and maybe cry

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Dads will do anything to make sure their daughters are taken care of and prepared for the future from setting aside money for their education to putting on a full fairy princess getup just to make them happy.

Chase's "Mastery 2.0" campaign from Droga5 captures four different stories including a recently single mom planning her own future as well as her son's, and an older couple (with a killer pet) looking to prepare for retirement. Each of the stories shows people mastering their financial futures with a little help from Chase.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in