CVS Shoppers Get Green for Going Green

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CVS customers looking to help the planet stay green can now earn some green for their eco-conscious efforts. The pharmacy chain, this week, launched its new “GreenBagTag” program. The effort awards eco-friendly shoppers a cash reward for choosing to forgo plastic bags.

CVS ExtraCare loyalty cardholders who choose reusable bags or opt to carry out their items in hand can scan their GreenBagTag at checkout. On every fourth scan, customers will earn a $1 CVS Extra Buck that can be used in-store and online as a thank you reward on future CVS purchases. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in