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CVS has selected Havas’ Arnold in Boston to handle creative chores on its $90 million account following a review, according to sources.
Arnold succeeds crosstown rival Hill, Holliday, a unit of Interpublic Group, on the business.
CVS spends about $90 million annually in measured media, per Nielsen, and it easily qualifies as Arnold’s biggest win in several years. It’s also the first major new client for the shop since Andrew Benett joined as CEO from Havas’ Euro RSCG in February.
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