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CVS has hired Boston-based consultancy Pile + Co. to manage a review of its advertising account, the client said today.
CVS spends about $90 million annually in domestic major measured media, according to data complied by Nielsen.
Interpublic Group’s Hill, Holliday in Boston has long been the pharmacy chain’s primary agency partner and has been invited to defend, along with various other shops that handle portions of the business.
Hill, Holliday said it plans to participate.
Creative and media chores will be reviewed separately.
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