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Regional burger chain Culver’s Restaurants is prepping its first national TV ad to air during the Academy Awards. Despite only having 395 locations in 17 states, Culver’s is planning a 60-second national buy introducing the country to its “unbelievable” customer service.
In the spot, a fairly psychotic looking cynic, “Dave,” can’t believe how polite the Culver’s waitress is in a TV ad for the chain. He shakes his head at this “outbreak of niceness.”
The “Get Culverized” campaign which follows Dave’s antics will continue throughout the year.
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