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Pepsi announced today that it will re-release its clear cola from the 1990s, Crystal Pepsi, for a limited time. The only way to get it is to sign up for a sweepstakes through the brand's loyalty program, Pepsi Pass, and 13,000 winners will score a complimentary six-pack of the transparent soda.
Playing on consumer's love of nostalgia—and a recent trend of spots using technology to achieve a VHS-quality look—the brand released a two-minute, 30-second spot from The Barbarian Group.
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