Crystal Light Adds Mcgarrybowen to the Mix

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Kraft Foods is shifting creative duties on its Crystal Light brand to roster shop mcgarrybowen, sources said.

The move, from Ogilvy & Mather here, came after a “jump ball” involving several roster agencies, said a source. Mcgarrybowen referred calls to the client, where reps could not immediately be reached. Ogilvy had no immediate comment.

The brand’s major media spending totaled $40 million last year and $26 million in the first seven months of 2009, according to Nielsen.

Crystal Light becomes the second Kraft brand to shift out of WPP Group’s Ogilvy this month.

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