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NEW YORK Crown Royal wants to remind everyone who is king. The No. 1 whisky brand and sixth best-selling spirit overall in the U.S. this week breaks its first new national ad campaign in more than five years.
“For every king a crown” centers on two new TV spots. One shows a pool-shark father passing down his skills to his adult son. Another features a jazz musician naming his heir to the stage.
The work highlights “accomplished individuals who, despite their success, stay true to their values revealing an inspirational strength in character,” per the company.
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