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Crown Imports has chosen independent Horizon Media’s Los Angeles office for planning and buying chores across its portfolio following a review, the client said today.
The assignment includes Corona Extra, Corona Light, Model Especial, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao.
Spending behind those offerings has been about $80 million in each of the last two years, per Nielsen.
Jim Sabia, client evp, marketing, said: “We were impressed by Horizon’s strong category experience and collaborative approach to media planning and buying across national and local media channels for the general and Hispanic market.”
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