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NEW YORK Add Crown Imports to the growing list of big-spending clients seeking to stir up their media-agency relationships.
The company today said it would launch a review later this summer in an effort to consolidate buying and planning with a media-only agency for 2010. The assignment covers its Corona Light, Corona Extra, Model Especial, Pacifico and Negra Modelo brands.
Spending behind those offerings has been about $80 million in each of the last two years, per Nielsen.
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