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NEW YORK Crown Imports, a beer importer, distributor and marketer, has hired Upshot to develop promotions for the company’s Modelo collection, which includes beer brands such as Corona Extra, Corona Light, Pacifico, Modelo Especial and Negra Modelo.
According to client representative Bill Ligas, the Chicago-based company selected the local marketing agency because Upshot has “deep industry experience” and extensive knowledge of shopper and retail insights. He said that although the company has used several shops in the past for its various brands, Upshot is the first promotional agency hired to handle all of the Modelo brands at once.
“Our
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