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Independent Cramer-Krasselt in Chicago has added footwear maker Crocs to its roster following a review.
C-K will handle all advertising, media, digital and public relations, and the shop said an integrated push is planned for spring.
Spending on Crocs — a struggling brand of late — was less than $5 million through the first eight months of 2009, per Nielsen. For all of last year, Crocs spent almost $15 million on ads.
Ken Chaplin, vp, marketing at Crocs, said C-K was chosen based on its “holistic and integrated approach to brand communications as well as their deep understanding of Crocs consumers throughout the world.”
Karen
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