Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Zune is a PC. Microsoft launched a TV, Web and radio campaign for Zune yesterday from Crispin, Porter + Bogusky that touts the brand’s ability to turn PCs into “music discovery” machines.
In a commercial introducing its new Zune 3.0 digital music site, www.zune.net, Common talks about his musical influences such as Africa Bambaataa, who appears along with the rapper in a collage of video windows on a computer screen that also includes a fan talking to the rapper about his recent “Universal Mind Control” release.
The spot, which began running last night on NBC’s Heroes, showcases Zune’s “mixview” option that when clicked brings up related selections to the song being played.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in