Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

One of three new accounts for local office

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch.

Creative team André Kassu and Marcos Medeiros will manage the launch, overseen by CEO Vinicius Reis. The shop will also manage a special projects account for AmBev with a global collaboration from AB InBev. 

CP+B in Brazil has also been tapped to handle a new product for Mondelēz International, as well as two new magazines from Brazilian publisher Editora Abril: Quatro Rodas and VIP.

"We are moving much faster than we imagined, considering we were born only seven months ago," said Reis in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in