After a pitch, Crispin Porter + Bogusky in L.A. has won creative duties for the NBA 2K franchise.
NBA 2K tapped CP+B to help launch the next edition of its video game series, NBA 2K15. The campaign is expected to roll out in September with television, digital and social media spots. The MDC Partners’ agency has taken over the business from independent agency Zambezi, also based in L.A.
"Partnering with the creative minds at CP+B demonstrates our commitment to continue to growing our franchise through the delivery of world-class creative," said Alfie Brody, vp of global sports marketing for 2K, in a statement.
In 2013 NBA 2K spent nearly $10 million in media, up from 2012's $7 million spend. A CP+B representative declined to provide more detail.