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NEW YORK MDC Partners’ Crispin Porter + Bogusky today said it has made a major expansion push in Europe, acquiring 50-person Swedish digital shop Daddy.
Though Crispin already has service offices in London, Spain and Germany, Daddy becomes the firm’s first European creative hub.
Moving forward, the overall operation will be known as CP+B Europe. Financial terms were not disclosed.
Alex Bogusky, co-chairman of the Miami and Boulder, Colo.-based Crispin, noted that he has worked with Daddy on various projects in the past few years, and that teaming with the shop makes sense because digital communications has become the focus of Crispin’s business.
Jonas
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