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LOS ANGELES Independent Hydrogen Advertising has added creative and media duties for CRH Medical, according to Rick Peterson, shop president.
Richard Bear, client CFO, said he began looking at agencies in the spring before tapping Seattle-based Hydrogen as the company’s lead shop.
The Vancouver, B.C.-based client operates hemorrhoid clinics in 13 states.
“We’re very excited and feel fortunate to be working with Hydrogen, which showed us incredibly creative thinking backed by strong physical data,” Bear said. “I’m looking forward to a successful partnership.”
The agency will first undertake a segmentation study with work to follow based on its results.
“[CRH
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