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Following on the heels of 3-D commercials in the Super Bowl, Crest has launched its first foray into the technology with a Web site promoting its teeth-whitening system.
KissMeIn3D.com, created by Crest agency Digitas and production company Luxurious Animals, gives visitors a “customizable kissing experience.” They choose whether they want to virtually smooch Olivia or Fernando, then choose from six styles — ranging from steamy to cotton candy. The kissing experience includes 3-D special effects. After the makeout session, users are shown a commercial for Crest Whitestrips Advanced Seal whitening system.
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