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Crest has a new toothpaste flavor coming out next month, and this time the expression “Bam!” won’t be enough to describe it.
The catch phrase coined by New Orleans celebrity chef Emeril Lagasse has been associated with Procter & Gamble’s Crest Whitening Expressions brand since 2003. Now with the introduction of its fourth flavor, Wintergreen Ice, the company is asking YouTube fans to come up with the brand’s new slogan.
From Sept. 15 through Oct. 17, consumers can submit videos featuring their take on the brand in 10 words or less.
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