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NEW YORK The Corporation for National and Community Service, the federal agency behind volunteer service programs such as AmeriCorps, regularly provides support to local churches and grassroots organizations. The 16-year-old organization, however, doesn’t always get credit for its work.
 
That brand identity problem is partly driving CNS’s search for an agency to lead its marketing efforts, according to a request for proposals issued by the organization. The account will provide as much as $3 million in revenue annually for up to five years, per the RFP.

“The corporation must do a better job communicating with its network [of local grantees] and engaging in media and outreach strategies that not only raise awareness of local projects and organizations, but also the resources that the corporation and its programs bring to bear,” the document states.

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