Credit Cards | Adweek
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Credit Cards

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The Discover Card has succeeded in branding its rewards and services. Customers consider its cash back offer a real differentiator. "Even thought you can get it other places, cash back is linked to Discover first and foremost," said Passikoff. "It's their bread and butter." 


1.    Discover Card
2.    Capital One
3.    Visa
4.    American Express
5.    MasterCard


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