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ATLANTA-Internet billing company iBill has launched a campaign to capture new business in the softening e-commerce market.
“Now’s the time when the final players are going to shake out,” said Cathy Beardsley, vice president of marketing at the Fort Lauderdale, Fla., company. “The Internet is not going away. When it comes back, iBill will have the name in the marketplace.”
Created by Creaxion in Atlanta, the work, headlined “You sell. iBill,” includes print, interactive, direct mail and public relations support.
Print efforts broke March 1 in e-specialty and business publications including Internet World, e-Commerce Times, Internet.com,
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