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NEW YORK Merkley + Partners here has added an associate creative director from TBWA Raad and a cd from Lowe to work on the agency’s marquee Mercedes-Benz account.
Tom Quaglino, a cd at Interpublic Group’s Lowe here for eight years, has become a creative group head and art director at Omnicom Group’s Merkley, which now has six creative group heads. Quaglino and creative group head and copywriter Chris Landi are leading the shop’s regional dealer group efforts, though they work across all Mercedes business.
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