SS+K Agency Uses Political Know-How to Benefit Brands | Adweek
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A Creative Agency That Applies Political Tactics to Brands

Former political election consultants

A creative agency that applies its political know-how-to the benefit of brands. Photo: Christopher Gabello


Specs
Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay
What Marketing and communications agency
Where New York offices

SS+K’s founders first made a name for themselves as political consultants in the ‘80s, working on campaigns like Walter Mondale’s presidential bid. They’ve since applied political tactics to marketing brands such as Kraft’s MiO, Allstate and Pfizer, while keeping a hand in politics, via youth vote campaigns for Barack Obama in 2008 and 2012. SS+K‘s president, Bradley Kay, and chief creative officer, Bobby Hershfield, are ad veterans of Draftfcb and Mother, respectively. There’s also a touch of Hollywood in the 20-year-old firm, as talent giant Creative Artists Agency holds a minority stake. 


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