Cream of Wheat, Ortega Return

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NEW YORK With the Olympics still fresh on everyone’s mind, B&G Foods is using the opportunity to launch new TV spots today and shine some spotlight on two of its lesser known brands: Cream of Wheat and Ortega.

In both cases, B&G Foods’ TV spots will feature stars from this year’s Games, similar to what Kellogg has done with gold medalist Michael Phelps. The spot for Ortega will debut during tonight’s 2008 Tour of Gymnastics Superstars, airing on My Network TV.

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