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NEW YORK Board game maker Cranium has shifted its estimated $10 million account to MDC Partners’ Kirshenbaum Bond + Partners without a review. The account had been with independent Doner in Southfield, Mich.
The New York agency will handle strategic development, television and print creative, and all media planning and buying. Efforts will include a holiday TV push and support for a variety of line extensions, the agency said.
“There is an incredible community of consumers who are really zealots and passionate about the brand,” said KB+P co-chairman Richard Kirshenbaum, who noted that the client reminded him of Snapple in its early years.
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