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LOS ANGELES As Ground Zero CCO Court Crandall’s second movie, A Lobster Tale, is released on DVD this week at rental outlets nationwide, he is perhaps counter intuitively recommitting himself to the agency he co-founded.
“I have no intention of jumping ship [for Hollywood],” said Crandall. “My hope is that divisions in other agencies starting with branded content and making a big PR deal out of little content will realize that agencies can do more. There are opportunities to build brands not just around product placement.
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