Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cramer-Krasselt in Milwaukee last week topped three other finalists for Mirro Co.’s estimated $3 million ad account.
Mirro is considering a major branding effort for its Wearever line of cookware, said David Merten, vice president of merchandising for the Manitowoc, Wis.-based division of the Newell Co.
Other contenders were incumbent Liggett-Stashower and Meldrum & Fewsmith, both in Cleveland; and McConnaughy Stein Schmidt Brown, Chicago, Merten said.
C-K was chosen because it demonstrated the best mix of strategic and creative abilities, Merten said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in