Cramer-Krasselt Beats the Odds to Keep Porsche

In a rare case, incumbency has its rewards

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Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche.

The other contenders for the account, with media spending estimated at $20 million, were Droga5 in New York, McKinney in Durham, N.C., Crispin Porter + Bogusky in Miami and Olson in Minneapolis.

The Chicago shop’s win caps a process that began in December, with Porsche Cars North America hiring outside consultancy, External View Consulting Group in Culver City, Calif.,

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