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CPS Direct has been tapped to work with The Home Service Store on a national integrated campaign to build membership. The account is worth $5 million.
CPS won the business after a review in which the Woburn, Mass., shop bested several undisclosed competitors. The agency will create the company’s first direct mail and Web work.
Atlanta-based HSS is a nationwide membership organization that offers one-stop solutions for home improvement and repair needs. The company was developed as the first comprehensive national effort to organize and manage maintenance, repair and property improvement service.
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