CPS Direct has been tapped to work with The Home Service Store on a national integrated campaign to build membership. The account is worth $5 million.
CPS won the business after a review in which the Woburn, Mass., shop bested several undisclosed competitors. The agency will create the company's first direct mail and Web work.
Atlanta-based HSS is a nationwide membership organization that offers one-stop solutions for home improvement and repair needs. The company was developed as the first comprehensive national effort to organize and manage maintenance, repair and property improvement service. HSS works with a network of local, licensed and insured trade affiliates.