CPG Marketers Weathering Recession Quite Well

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Though their sales have dropped and consumer spending on premium-priced products is down, packaged goods marketers are still weathering the recession better than many in other industries, a new report found.

The report, “Financial Performance Report: Focusing on Today, Envisions Tomorrow,” is a joint effort between PricewaterhouseCoopers and the Grocery Manufacturers Association, a trade organization serving the food, beverage and consumer products industries. It found that median sales of consumer packaged goods products increased 10 percent last year, a slight drop from 2007 figures.

Although

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in