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CANNES, France—U.S. ad agencies got off to a good start at Cannes on Monday, with Crispin Porter + Bogusky and Digitas winning the Grand Prix in the Promo & Activation Lions contest for an American Express campaign designed to give small businesses a boost during the holiday shopping season.
The point of Small Business Saturday, introduced in 2010, was to give small businesses their own version of Black Friday. (The latter, of course, skews toward giant retailers.)
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