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BOSTON On the heels of a change in ownership, Haggar Clothing today said it has formed “a strategic and creative partnership” with Crispin Porter + Bogusky.
Along with online, offline and viral marketing duties, design chores and product development, the Dallas-based men’s clothier has given the MDC Partners agency in Miami a minority stake in the company.
The move was spearheaded by Haggar’s newly named chief marketing officer, Stephen Croncota, who recently joined the company after serving as director of worldwide marketing at Versace in Milan, Italy.
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