Cowdell Succeeds Neslund as N.A. CEO at Mindshare

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK WPP Group’s Mindshare today confirmed that its North American CEO Scott Neslund is leaving the agency, succeeded by shop veteran Phil Cowdell.

The latter will report to Mindshare’s global chief executive Dominic Proctor. Neslund is departing to pursue other interests, the agency said.

Cowdell, 44, most recently was one of Mindshare’s global client leaders, a role in which he helped key accounts and their agency teams evolve their marketing communications strategies.

He has also been involved in new business development, recently spearheading Mindshare’s successful global pitch for Intercontinental Hotels Group, which tapped the agency in March.

Cowdell,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in