Coverage From 'The Daily' Launch (Blog) | Adweek Coverage From 'The Daily' Launch (Blog) | Adweek
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Coverage From 'The Daily' Launch (Blog)

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We’re at New York City’s Guggenheim Museum, where News Corp. is about to finally reveal The Daily, the first newspaper created for the iPad. News Corp. chairman and CEO Rupert Murdoch is expected to be on hand, with Apple’s Eddy Cue, vp of digital services.

Despite News Corp.’s efforts to keep the venture under wraps (only recently acknowledging it was more than a rumor), plenty of details have trickled out, including its price (99 cents a week), key hires (New York Post’s Jesse Angelo and Richard Johnson, to name a couple) and whiz-bang features like 3-D. Today’s event presumably will get into details like the subscription model and whether The Daily will be available on other devices besides the iPad.

How The Daily fares will provide some indications of whether consumers will pay for digital content, a key issue all of print is wrestling with. For News Corp. in particular, a question is: Will The Daily, which News Corp. is sinking a reported $30 million, succeed or become the latest in its long history of digital flops?