Production of a TV spot for Court TV was already un-der way last week, just days after the client awarded its estimated $15 million creative and media ac-count to Hampel/Stefanides.
Work highlighting the cable channel's original show Brooklyn North, a documentary miniseries to air in De-cember and January, breaks in mid-November. Outdoor will break first, then print and TV. The show is part of the first wave of original programming for which station executives have committed $120 million [Ad-week, July 17].
The Brooklyn North ads will be followed by a corporate-image campaign for the channel next year.
"They showed us terrific, superior creative work," Dan Levinson, Court TV's evp of marketing, said of the New York shop, which bested in-cumbent Griffin Bacal, DeVito/Verdi and Della Femina, Rothschild, Jeary & Partners, all in New York, in the three-month review. "They also captured the emotion that is inherent in some of our programming."
Levinson said no decisions had been made about the 7-month-old tagline, "Judgment days. Sleepless nights." Hampel/Stefanides pre-sented several tagline ideas, said co-creative director Dean Stefanides.
"It's a great piece of business aside from the billings," Stefanides said. "It's not every day that you get a TV channel [client] that's also a great brand to work on."