Court TV Awards $15 Mil. Account

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Production of a TV spot for Court TV was already un-der way last week, just days after the client awarded its estimated $15 million creative and media ac-count to Hampel/Stefanides.

Work highlighting the cable channel’s original show Brooklyn North, a documentary miniseries to air in De-cember and January, breaks in mid-November. Outdoor will break first, then print and TV. The show is part of the first wave of original programming for which station executives have committed $120 million [Ad-week, July 17].

The Brooklyn North ads will be followed by a corporate-image campaign for the channel next year.

“They showed us terrific, superior creative work,” Dan Levinson, Court TV’s evp of marketing, said of the New York shop, which bested in-cumbent Griffin Bacal, DeVito/Verdi and Della Femina, Rothschild, Jeary & Partners, all in New York, in the three-month review.





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