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NEW YORK Coupons are already well-established as a promotional vehicle in the U.S., with coupon-clipping Americans comprising 86 percent of households and driving 89 percent of all-outlet dollar sales, according to data compiled by Nielsen.
But that doesn’t mean manufacturers and retailers shouldn’t be looking for ways to make it simpler for households to receive and redeem coupons.
Writing in the December issue of Nielsen’s “Consumer Insight” online newsletter, Todd Hale, svp, consumer and shopper insights, Nielsen, outlines what today’s coupon shopper can expect as new technologies revolutionize couponing methods and media:
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