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Although economic recovery finally seems to be taking root in the U.S., consumers remain cautious when it comes to spending their money. And many analysts believe that shopping behavior that has changed during the recession is permanent. One factor backing up that premise is the continued upswing in coupon use after years of declines.
As we previously noted, consumers have re-embraced coupons as a way to get more for their money. In the third quarter, year-to-date coupon redemption was up 26 percent to 2.4
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