Perhaps hoping to end its TV season with as little fanfare as possible—a season which at least ratings-wise has been anything but stellar—ABC announced its finale dates for the 2010-11 season.
For much of the season, and certainly since the premiere of Fox's American Idol at midseason, the Disney-owned network has ranked either third or fourth in viewers 18-49.
For the week ending Sunday, March 20, ABC averaged a 1.9 in the key demo, both behind Fox (3.2) and CBS (2.0). NBC scored a 1.5 in 18-49 viewers, tying for fourth with Univision. The CW drew a 0.4 in the demo for fifth place.
Among the more notable finale broadcasts is a two-hour season ender of Desperate Housewives and a one-hour finale of the Courtney Cox comedy Cougar Town. As in previous years, Dancing With the Stars is scheduled to end a day before the end of May sweeps, a scheduling strategy that should give the network a much-needed bump for the crucial ratings period.
A list of the finale dates follows:
Sunday, May 8:
10:01-11:00 p.m. Brothers & Sisters
Wednesday, May 11:
8:30-9:00 p.m. Better With You
Sunday, May 15:
8:00-9:00 p.m. Extreme Makeover: Home Edition
9:00-11:00 p.m. Desperate Housewives (Special Two-Hour Finale)
Monday, May 16:
10:01-11:00 p.m. Castle
Tuesday, May 17:
8:00-9:00 p.m. Jamie Oliver’s Food Revolution
Thursday, May 19:
8:00-9:00 p.m. Wipeout (Spring Edition)
9:00-10:01 p.m. Grey’s Anatomy
10:01-11:00 p.m. Private Practice
Friday, May 20:
8:00-9:00 p.m. Shark Tank
Sunday, May 22:
7:00-8:00 p.m. America’s Funniest Home Videos
Monday, May 23:
8:00-9:00 p.m. Dancing With the Stars (Performance Show)
Tuesday, May 24:
9:00-11:00 p.m. Dancing With the Stars: The Results Show
Wednesday, May 25:
8:00-8:30 p.m. The Middle
9:00-9:31 p.m. Modern Family
9:31-10:30 p.m. Cougar Town (Special One-Hour Finale)