Perhaps hoping to end its TV season with as little fanfare as possible—a season which at least ratings-wise has been anything but stellar—ABC announced its finale dates for the 2010-11 season.
For much of the season, and certainly since the premiere of Fox’s American Idol at midseason, the Disney-owned network has ranked either third or fourth in viewers 18-49.
For the week ending Sunday, March 20, ABC averaged a 1.9 in the key demo, both behind Fox (3.2)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in