Cougars, Dancers, Housewives to Round Out Lackluster ABC Season | Adweek Cougars, Dancers, Housewives to Round Out Lackluster ABC Season | Adweek
Advertisement

Cougars, Dancers, Housewives to Round Out Lackluster ABC Season

Advertisement

Perhaps hoping to end its TV season with as little fanfare as possible—a season which at least ratings-wise has been anything but stellar—ABC announced its finale dates for the 2010-11 season.

For much of the season, and certainly since the premiere of Fox's American Idol at midseason, the Disney-owned network has ranked either third or fourth in viewers 18-49.

For the week ending Sunday, March 20, ABC averaged a 1.9 in the key demo, both behind Fox (3.2) and CBS (2.0). NBC scored a 1.5 in 18-49 viewers, tying for fourth with Univision. The CW drew a 0.4 in the demo for fifth place.

Among the more notable finale broadcasts is a two-hour season ender of Desperate Housewives and a one-hour finale of the Courtney Cox comedy Cougar Town. As in previous years, Dancing With the Stars is scheduled to end a day before the end of May sweeps, a scheduling strategy that should give the network a much-needed bump for the crucial ratings period.

A list of the finale dates follows:  
 
Sunday, May 8:
10:01-11:00 p.m.                Brothers & Sisters
 
Wednesday, May 11:
8:30-9:00 p.m.                    Better With You
 
Sunday, May 15
:
8:00-9:00 p.m.                    Extreme Makeover: Home Edition
9:00-11:00 p.m.                  Desperate Housewives (Special Two-Hour Finale)
 
Monday, May 16:
10:01-11:00 p.m.                 Castle
 
Tuesday, May 17:
8:00-9:00 p.m.                    Jamie Oliver’s Food Revolution
 
Thursday, May 19:
8:00-9:00 p.m.                    Wipeout (Spring Edition)
9:00-10:01 p.m.                  Grey’s Anatomy
10:01-11:00 p.m.                Private Practice
 
Friday, May 20:
8:00-9:00 p.m.                    Shark Tank
 
Sunday, May 22
:
7:00-8:00 p.m.                    America’s Funniest Home Videos
 
Monday, May 23:
8:00-9:00 p.m.                    Dancing With the Stars (Performance Show)
 
Tuesday, May 24:
9:00-11:00 p.m.                  Dancing With the Stars: The Results Show
 
Wednesday, May 25:
8:00-8:30 p.m.                    The Middle
9:00-9:31 p.m.                    Modern Family
9:31-10:30 p.m.                  Cougar Town (Special One-Hour Finale)