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Three New York agencies are vying for global creative duties on Coty’s Sally Hansen, La Cross and N.Y.C. New York Color brands, sources said.
Sources identified the shops as independents Mother and Laird + Partners and
Interpublic Group’s Draftfcb. The shops have been briefed and final presentations are scheduled for the week of Dec. 14, according to sources.
Projected media spending on the account is estimated at $10-12 million and is expected to grow as Coty shifts from a regional to global approach in marketing the brands.
Sally Hansen, a line of nail, lip, body-hair and foot-care products, is said to be the focus of the search, which is being managed by Ark Advisors in New York.
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