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Cosmetics (Luxury)

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Estee Lauder wins in a category where price doesn't factor in as much as values do. It was rated "very high in terms of being a 'trusted brand that knows me.' That's the critical linchpin." Clinique and Lancome followed behind in a category that is won and lost by making consumers "feel good/look good" with an "effortless transformation."



1.    Estee Lauder
2.    Clinique
3.    Lancome
4.    Chanel
5.    Shisedo


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