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The auto industry may be on the rebound, but car manufacturers didn’t deliver the cream-of-the-crop spots in the first three months of 2011, according to rankings from national tracker Ace Metrix.
No commercials from the auto category made it into the company’s top 10 list of Q1’s most effective advertisements. That’s “a little strange,” said CEO Peter Daboll, given how well car spots have done in previous years.
Despite falling short of the top cut, Wieden + Kennedy’s work for Chrysler Dodge fared relatively well.
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