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NEW YORK The results of a new survey show that when it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe their organizations will increase involvement in environmental sustainability initiatives.
The American Marketing Association and public relations firm Fleishman-Hillard, St. Louis, conducted the survey.
A group of 270 marketing and communications professionals was surveyed online in January and February.
“It is important that companies align their sustainability and business objectives internally, with engagement from management and employees, before communicating their goals externally,” said Aili Jokela, co-chair of FH Sustainability, in a statement.
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