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How many spoken words do you hear in a day? More than you’d like, probably. As such, one of the attractive things about Corona beer commercials (via Cramer-Krasselt) is that nobody ever says anything. All we hear is the surf, and an occasional gull. This doesn’t just cut through the clutter of commercials. It cuts through the auditory clutter of life itself!
Of course, the approach works only if the commercials are visually inventive, and Corona’s generally are.
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