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COP15 Taps H&K for Global Outreach

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The Danish Ministry of Foreign Affairs has appointed Hill & Knowlton to support the UN Conference on Climate Change (COP15) to be held in Copenhagen in December.

H&K will support an information campaign to encourage climate conscious behavior by delegates and others to help reduce GHG emissions during COP15. The campaign will also ensure that knowledge from the conference regarding climate conscious behavior will be communicated more broadly, locally and internationally.

"We want to get across the message that even major conferences like this can be conducted in an eco-friendly manner, especially concerning GHG emissions. We are happy that we have found a partner that has extensive knowledge of global campaigning and handling of international media relations," Svend Olling, head of Department of COP15 logistics at the Ministry of Foreign Affairs of Denmark said.

The COP15 United Nations Climate Change Conference in Copenhagen will see political leaders and top government officials from 192 countries come together with the aim of agreeing on a framework to combat climate change, replacing the Kyoto Protocol which expires in 2012.


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