Cooper Tire Rolls With Marc USA

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PITTSBURGH Marc USA here has been selected by Cooper Tire for North American creative and media chores following a review.
 
The client had previously worked with Fahlgren in Columbus, Ohio.
 
Hal Gardner, vp, marketing at Cooper Tire, said Marc’s strategic thinking and collaborative approach led to the agency’s selection. “Marc USA is a solid company with an excellent track record and offers a comprehensive understanding of our market,” he said.
 
Cooper spent $12 million in major measured media last year, though its ad outlay has dwindled, clocking in at $4 million during the first seven months of 2009.





An integrated, multimedia campaign is set to break next year.
 
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