PITTSBURGH Marc USA here has been selected by Cooper Tire for North American creative and media chores following a review.
The client had previously worked with Fahlgren in Columbus, Ohio.
Hal Gardner, vp, marketing at Cooper Tire, said Marc's strategic thinking and collaborative approach led to the agency's selection. "Marc USA is a solid company with an excellent track record and offers a comprehensive understanding of our market," he said.
Cooper spent $12 million in major measured media last year, though its ad outlay has dwindled, clocking in at $4 million during the first seven months of 2009.
An integrated, multimedia campaign is set to break next year.
In addition, Omnicom Group's the Zimmerman Agency in Tallahassee, Fla., has been chosen for public relations and social-media outreach by the client, which is located in Findlay, Ohio.
Cooper reported a 17 percent net sales drop to $1.2 billion for the first six months of 2009, though its gross profit rose 75 percent to $151 million.
The company has maintained a low profile compared to its better-known competitors such as Goodyear and Bridgestone, which routinely spend far more in annual ad dollars. Bridgestone gained some brand traction in this year's Super Bowl, sponsoring the half-time show and running a pair of commercials during the game.