NEW YORK - First there was the fig. Then apple and blueberry. Then fat-free apple." />


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Brand Marketing

Cookie Marriage for Nabisco and Ocean Spray



NEW YORK - First there was the fig. Then apple and blueberry. Then fat-free apple.

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By Adweek Staff

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Now Nabisco Brands and Ocean Spray are teaming up for the latest brand extension of the 101-year-old Newton cookie – an Ocean Spray Cranberry Newton.
This week, Nabisco introduced the cookie at a ‘wedding’ ceremony in Newton, Mass., the town that lent its name to the original cookie.
The new cookie will be in 80% of the country by March 15. Advertising for the new product will include the Ocean Spray swirl. Nabisco is handling advertising and promotion for the brand.
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Adweek Staff

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