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NEW YORK What do Hunter S. Thompson, Sid Vicious and James Dean all have in common? Besides being dead, they’re all front and center in a new print campaign from Converse by independent Anomaly here.
The global campaign, which launched this week, is part of Converse’s yearlong centennial celebration, which began with the brand’s “Disruption” campaign late last year.
In one new print ad, Thompson, Vicious and Dean, among others, face the camera in a straight line, giving the illusion that they share the same shoe.
There is one template for the print ad, dubbed “Connectivity,” although country-specific personalities will be incorporated into it.
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